Tall Tales & Falsehoods

It is time to really get into high gear with the logo design for Edge of The Cup coffee house. You need to be thinking about color palette and display copy.

Below you will find a few examples of my quick design process. I wanted to limit the color usage and play of of the word edge. I also wanted to see if I could incorporate an icon into the over all design that would play into the overall branding scheme in the future.

Edge Of The Cup Samples

Key Points:

• Hidden messages within logos & ads

Landmine awareness campaign by Publisis Mojo.

Key Points:

• Baseline – Based On Homework Assignment
• Defining Your Design Process
• Design Brief
• Work Orders / Jackets

Main Topic: What is the purpose of a logo?

5 Principles Of Effective Logo Design

1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Appropriate

Project 1: Design A Logo Assigned

Due Date: September 10, 2009

• Vector Based Logo
• Black & White
• Grey Scale
• Color
• Color Palette Defined – CMYK, RGB, Pantone Colors
• Tag Line Font Usage (If needed)
• PDF
• EPS (Fonts Converted To Out Lines)
• Web Based PNG with No Background

(Remember when your turn it in, you are presenting it to your client. Presentation is key.)

Please Read Smashing Magazine’s Article: Vital Tips For Effective Logo Design

Homework Assignment – Please choose one designer below and email me five key bits of information about them (ie. What did they create, what is there design process, where did they work, what was their inspiration etc.)

• Saul Bass
• Herb Lublain
• Paul Rand
• Milton Glaser
• Jim Schindler
• Raymond Loewy
• Ivan Chermayeff