Would you like some cheese to go with your wine?

Project: Develop a series of wine labels for three different types of wine.

Color: Full

Presentation: Full mock up on wine bottles, portfolio quality.

Due Date: Rough Comps 2/9/10, Final Presentation 2/18/10

01

02 2010
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Ten Yard Fight – The Best Super Bowl Ads Od All Time

Millions are spent of air time so let’s take a look at who’s spot sores in the red zone.

10) Doritos Free Doritos

9) Coke Balloon Fight 2008

8) Master Lock Shot Lock (1974)

7) Budweiser Respect (2002)

6) Reebok Terry Tate Office Linebacker

5) What’s Up? Budweiser Commercial

4) Budweiser Frogs Commercial

3) McDonald’s Bird vs. Jordan Showdown

2) Coke’s Mean Joe Green A Coke and A Smile

1) Apple’s 1984

27

01 2010
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The Best OF The Worst – Super Bowl Ads

The fine folks over at msnbc.com have put together a list of of the 10 Worst Super Bowl Ads Ever Created. Let’s take a closer look and see why they didn’t work.

Super-Bowl-2010

Tags: ,

26

01 2010
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Edge Of The Cup Logo Design

It is time to really get into high gear with the logo design for Edge of The Cup coffee house. You need to be thinking about color palette and display copy.

Below you will find a few examples of my quick design process. I wanted to limit the color usage and play of of the word edge. I also wanted to see if I could incorporate an icon into the over all design that would play into the overall branding scheme in the future.

Edge Of The Cup Samples

Edge Of The Cup Samples

25

01 2010
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2010 Coastal Uncorked Poster Competition

Now your chance to shine! Showcase your design skills in the 2010 Coastal Uncorked Poster Competition.

The poster is due Friday afternoon, February 26. Entries must be hand-delivered to The Brandon Agency or the Franklin G. Burroughs- Simeon B. Chapin during normal business hours by February 26. For more information about the contest please check out COASTAL UNCORKED.

25

01 2010
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Brinkmann Upright Smoker Firebox Mod

Brinkmann Upright Smoker

Brinkmann Upright Smoker

For Christmas I got a Brinkmann Upright Smoker. It is a good little unit for the price, however after cooking on it a few times it is easy to see you must make a few modifications in order to get better results from smoking your meats. The main drawback I have to this smoker is the holding temperature of the box. When I cook a pork shoulder I want to keep a constant temperature of around 215 degrees. However with my Brinkmann Upright Smoker my temperature normally hovers around 165. I feel as if the small fire basket that came with the grill is to small in order to hold enough fuel to get the grill up to temperature.

Original Fire Basket

Original Fire Basket

I have found a way around not being able to get my my Brinkmann Upright Smoker up to temperature by smoking the meat for the first 4-6 hours and then transferring it over to my gas grill to finish it off. But I want better results from my Brinkmann itself.

When I smoke meats I like to use a combination of Hickory wood chunks and lump charcoal briskets. The provided firebox pan is too small for my taste so I decided to build a new one. As you can tell in my choice of smoker that I am a cheap so I looked around the house to see what I could use to build my new firebox. Lucky for me I had a small sheet of metal lying around the house so I got to work.

Measurments

Measurments

I devised a plan to build a box that would slide into the already provided railings of the Brinkmann Smoker. The side walls would be slightly taller than the front walls which would make my firebox a bit deeper than the one provided. In theory this would give me more surface area to place wood chucks and lump charcoal in order to raise the temperature of my smoker.

Making the lip

Making the lip

Not having the proper tools around I had to improvise which included a lot of banging with a sledge hammer. However after much frustration I got the basic shape I needed.

Basic Shape

Basic Shape

Next I needed to cut and tack weld in the front and back walls. This was pretty straight forward especially when I got out the angle grinders to help it fit into my hole!

Tack Weld

Tack Weld

Front and Back Welded In

Front and Back Welded In

The key to getting anything to burn hotter is to make sure you have the right air to fuel ratio. In order to help achieve the proper amount of mixture I drilled 3 holes in each side, 2 in the front and back and five small holes in the bottom. In theory this should help draw a good amount of air across the surface of the wood and charcoal.

Air Holes

Air Holes

Two hundred degrees is darn hot, so a quick weld of a handle is in order!

A Hot Handle!

A Hot Handle!

Not to shabby. Too bad this big boy is made out of thicker steel than the smoker is itself. The firebox actually weights more than the smoker itself.

Fire Box

Fire Box

Once I tried this bad boy out I figured the weight was to much. After a quick bit of thinking I decided that I would lay down 1 inch steel tubing in the bottom of the Brinkmann and sit the new firebox on top.

1 Inch Tubing

1 Inch Tubing

Next to finish it all off and to protect it from rust I spayed it down with high temperature black paint to match the rest of the grill.

High Temp Paint

High Temp Paint

It fits perfectly and besides the actual weight of the firebox, it looks like it belongs in the grill. I have increased my surface area by 60% with this little modification and hopefully it will bring my temperature to where I need it.

Brinkmann Firebox Mod

Brinkmann Firebox Mod

24

01 2010
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The Hamilton Wood Type Museum

There is a new film out called Typeface. It looks at the legendary Hamilton Wood Type Museum in Two Rivers, Wisconsin and it’s struggle to stay in business. If you get the opportunity to see the film do it! But more importantly if you get the chance to go to the museum – go, donate money and buy prints!

Typeface Screen Shot

21

01 2010
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Senior Project Executables

Below you will find a list of all of the executables that are expected in your Senior  Project Class.

Identity Design Package:

  • Logo (B&W, Color, Icon)
  • Business Cards
  • Stationary
  • Envelopes
  • Type Treatments
  • Icon



Product Design:

  • Apparel
  • Bags
  • Product Label
  • 3D Projects (AKA Coffee Cup, Sleeve, Carrier etc.)



Internal Collateral Material:

  • Menus
  • Table Tents
  • Poster



Ad Campaign:

  • Full Page (8.5×11)
  • Half Page (8.5×5.5)
  • Direct Mail
  • Other



Online Marketing:

  • Website
  • Social Media
  • Blog
  • Online PR

20

01 2010
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Developing a Creative Strategy

As we all know concept is key to advertising success. But in order to achieve a great concept one must research, define clear goals and find a unique connection with the audience. The following items helps one define creative strategies to draw upon a great concept.

  1. Target Audience: Define exactly who your audience is. Is there multiple audiences?
  2. Basic Message: In order to be successful one has to be able to put in words what the message you are trying to get across in one or two short sentences.
  3. Benefits:  What is the most important feature of an item? How does it connect with the target audience?
  4. Connection: How does the target audience relate to the product? What are their emotional responses to the product.
  5. Reaction: What type of reaction do you want your audience to have when interaction with your product (or ad)?
  6. Rational: Why? Why create the particular ad in the first place?




Assigmnet:
Poster Design - 16×10 with 1/8 in bleeds
Illustrate a favorite quote, saying, phrase by using only one type family with emphasis typography. Try to keep your color palate limited and imagery minimum. Remember to use basic design elements and principals.
Develop a creative strategy to help you!

Due Date:  Email High resolution PDF 1/28/10 before class. In body of email please tell a little bit about your process, the font family you used and why.

20

01 2010
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10 Ways To Express The Same Thing

In the design world we get to explore with unique ways of expressing message and meaning. What one comes up with is not the same as someone else. By being able to look at a situation and come up with multiple solutions we are able to clearly identify new ways of expressing thought. In doing so we open design up to a wider audience with differently cultural takes on the same subject. However one has to be carful not to over simplify the thought process and send out the wrong message.

Assignment:

Five unique, creative, designed ways of illustrating one of the following:

  • Final
  • Empty
  • Unity
  • Listening
  • Hate

Think of photography, typography, illustration, video, sound an entire design piece.

Due: Jan. 25th, 2010 to go over in class.

18

01 2010
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