Posts Tagged ‘Logo’
Logo Critique ARV 261 – H50
Your first project has come to a close. Hopefully you have submitted the file successfully according to the guidelines.
Below is a few notes when looking at the success or failure of the logo.
- Followed instructions?
- Is the message clear?
- Does the colors, typography, and imagery relate to the brand?
- Is a clear idea expressed?
- Creativity of the idea?
- Execution of the idea?
07
09 2011
Logo Critique ARV 261 – C01
Your first project has come to a close. Hopefully you have submitted the file successfully according to the guidelines.
Below is a few notes when looking at the success or failure of the logo.
- Followed instructions?
- Is the message clear?
- Does the colors, typography, and imagery relate to the brand?
- Is a clear idea expressed?
- Creativity of the idea?
- Execution of the idea?
07
09 2011
Logo Design: The Process
5 Principles Of Effective Logo Design
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
Clients:
Cubic Phase
Technology based firm. Develops tools, applications and programs that assist other technology based firms do their job better, faster and more accurate. Internet based company that serves a larger nation wide audience.
Theory behind the name: 3 Partners in the business each possessing a unique skill set. Each partner operates on a unique wavelength of creativity.
Hub MYR
Coworking space located in Myrtle Beach. 20-30 office suites that can be rented out by the hour, day, week or month. The business structure is simular to that of a gym membership. All of the infrastructure is provided as part the membership. The space is marketed to the work from home types, freelancers and self employed. The space is also ment to serve as an incubator space for all creative types. A place to share, grow and explore new business endeavors.
Theory behind the name: Hub as in a place of congregation. MYR is the short code for Myrtle Beach. The identity is ment to be able to expand to other cities in which the cities short code can be replaced. The word HUB can and should be able to stand on its own.
Social Slice
An application that let’s ad agencies build dynamic advertising solutions based on social media feeds. It is basically an online ad builder tool that lets users import graphics into a template based service. Based on the users Social Media streams (twitter/facebook), the ad is built dynamically to stay up-to-date in connection with their media post.
Theory behind name: Social as in “social media.” Slice as in different slices of the ad. Ties in slice of pie or pizza. The company wants to go with some sort of food metaphor.
Project Requirements:
- Vector Based Logo
- Black & White
- Grey Scale
- Color
- Color Palette Defined – CMYK, RGB, Pantone Colors
- Tag Line Font Usage (If needed)
- EPS (Fonts Converted To Out Lines)
- Web Based PNG with No Background
(Remember when your turn it in, you are presenting it to your client. Presentation is key.)
Please Read Smashing Magazine‘s Article: Vital Tips For Effective Logo Design
23
08 2011
A Look At Process
Last week we talked a little about my personal design process. Today I wanted to share a bit more of that with you in a project based manor. Let’s take a look at some of my steps.
1) Research
Working with a client can be both fun and overwhelming. Sometimes the design function takes you to places in which you may not be familiar with. For me I spend about 40% of my time with the research stage.
Copacabana
Brazil
Steakhouse
Competition
Useage
Cowboys
Cows
Etc
Research also includes images, text and symbols associated with the above terms.
I like to use word association to help we drive at the heart of the matter. One such tool that I use is http://www.visuwords.com/
2) Concept
Driving at the heart of what I want to do I start putting all of my research together to help formulate a solid concept. The concept stage is about 35% of my overall design time.
Based on research my ideas surrounding the project come together. Word associations start to take shape in icon based imagery. Font choice is starting to be limited to instances that back up the research. Color patterns start to form based on the research as well. Quickly getting them down on paper helps new ideas form. In doing so I start to weed out ideas that I do not feel will work.
A small collection of research items that forms into concept driven ideas
3) Rough Draft
In order to see if my concepts will work or not I start working on rough drafts. First in the form of sketches and then carry on the few that I would like to execute over to the computer. I spend about 10% of my time on this stage. I have been doing this long enough to know what ideas that I know I can execute to the concept specs.
I also use this stage as a chance to get feedback from outside voices. Remembering who my audience is I poll them to get feed back on my initial ideas.
Rough Draft Stage For Feedback
4) Polish
Based on the feedback that I got back from target audience I start to rework one or two design into more polished designs. I really start to get a feel for how elements work together and play with each interaction. I spend about 10% of my time on this stage.
Polish up a thought
5) Finalization
Once the polish has been put out it’s time for peer review. The information gathered is once again looked over to make sure that I have met the clients objectives and everything gels with the overall brand of the company. Finalization is about 5% of my design process.
In this case I still have to work in the color palette but the overall logo is close. The log may or may not get a color treatment but in this case I need to help determine the brands color to help move forward with the design process.
Putting on the final touch
13
09 2010
A Closer Look @ Logo Design
To be a good designer, you need to surround yourself with good design.
Tron vs. Saul Bass from Hexagonall on Vimeo.
By looking at various examples of logos we can see a few different things that make logos effective.
As you can see in the above gallery, styles will emerge depending on your design capability. By defining your design style, and doing your research you are able to evolve a logo way beyond its visual appeal. Try to add multiple layers to your logo and identity design.
30
08 2010
Logo Design: The Process
5 Principles Of Effective Logo Design
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
Clients
1) Logo for an old school paper zine named BOX OF ROCKS Subtitle: “The dumb zine for smart people”
Standard mini-comic size, single sheet folded in half at 5.5″ X 8.5″ . Basic logo to work in that form factor in kind of a square shape for a masthead, and also laid out horizontally so it could be a banner header across a web page.
Aesthetic ideas, All three “o”s should look like boulders or rocks? Bombastic like 70′s Thor logo
A comic book podcast, part of The Deliberate Noise family. Web and print friendly. Mainly horizontal.
Talk show about social media, new media, online marketing, search engine optimization, tips-tricks-tweaks-tools and more.
4) Turnip Books / Review A Week
Spencer D. Williams (aka Devil Turnip) has two new upstart business. Review a week is a weekly live steaming video game review site, while Turnip Books is a used book store. A stylized turnip on top of a book? Turnips and books in any configuration. Must complete both of these for grade.
Project Requirements:
- Vector Based Logo
- Black & White
- Grey Scale
- Color
- Color Palette Defined – CMYK, RGB, Pantone Colors
- Tag Line Font Usage (If needed)
- EPS (Fonts Converted To Out Lines)
- Web Based PNG with No Background
(Remember when your turn it in, you are presenting it to your client. Presentation is key.)
Please Read Smashing Magazine‘s Article: Vital Tips For Effective Logo Design
Homework Assignment – Please choose one designer below and email me five key bits of information about them (ie. What did they create, what is there design process, where did they work, what was their inspiration etc.)
- Saul Bass
- Herb Lublain
- Paul Rand
- Milton Glaser
- Jim Schindler
- Raymond Loewy
- Ivan Chermayeff
24
08 2010
Edge Of The Cup Logo Design
It is time to really get into high gear with the logo design for Edge of The Cup coffee house. You need to be thinking about color palette and display copy.
Below you will find a few examples of my quick design process. I wanted to limit the color usage and play of of the word edge. I also wanted to see if I could incorporate an icon into the over all design that would play into the overall branding scheme in the future.
Edge Of The Cup Samples
