Tall Tales & Falsehoods

Direct mail needs to be

1. targeted.
2. personal.
3. flexible.
4. tangible.
5. measurable.
6. cost-effective?

Ask yourself these questions to help yourself with your design process.

1. Who is your audience?
2. What is the purpose of the mailer?
3. What kind of budget are you working with?
4. What are you promoting?
5. How can you engage?
6. What do people associate with your product?

USPS Direct Mail Resource

Quiz on Monday.

Key Points:

• Direct Mail Assignment
• What is Direct Mail
• The Truth About Direct Mail
• Transitions between traditional and digital direct mail

Assignment:

Understand direct mail in and out. Please turn in 3 digital versions of direct mail pieces.

Miminum Requirements:

(1) 4×6 4/1 Postcard

(2) 6×9 4/4 Postcards

.125 in Bleeds

Turn in as a pdf on or before class on the 27th of Oct.

Direct Mail -

1. targeted.
2. personal.
3. flexible.
4. tangible.
5. measurable.
6. cost-effective.

USPS Direct Mail Resource

The Truth – The advent of email marketing has made people re-consider how they think about traditional direct mail. Email marketing is a cheep alternative to traditional printed pieces. The same basics design principals apply to email marketing.

Most of us think of direct mail as a standard flat piece, so when you compare digital and traditional digital will win out. But if you break the mold and deliver a highly designed piece traditional direct mail will capture, hold and will be more memorable than digital.