Posts Tagged ‘Cubic Phase’

Logo Critique ARV 261 – H50

Your first project has come to a close. Hopefully you have submitted the file successfully according to the guidelines.

Below is a few notes when looking at the success or failure of the logo.

  1. Followed instructions?
  2. Is the message clear?
  3. Does the colors, typography, and imagery relate to the brand?
  4. Is a clear idea expressed?
  5. Creativity of the idea?
  6. Execution of the idea?

07

09 2011

Logo Critique ARV 261 – C01

Your first project has come to a close. Hopefully you have submitted the file successfully according to the guidelines.

Below is a few notes when looking at the success or failure of the logo.

  1. Followed instructions?
  2. Is the message clear?
  3. Does the colors, typography, and imagery relate to the brand?
  4. Is a clear idea expressed?
  5. Creativity of the idea?
  6. Execution of the idea?

07

09 2011

Logo Design: The Process

 




5 Principles Of Effective Logo Design

  1. Simple
  2. Memorable
  3. Timeless
  4. Versatile
  5. Appropriate



Clients:



Cubic Phase
Technology based firm. Develops tools, applications and programs that assist other technology based firms do their job better, faster and more accurate. Internet based company that serves a larger nation wide audience.
Theory behind the name: 3 Partners in the business each possessing a unique skill set. Each partner operates on a unique wavelength of creativity.



Hub MYR
Coworking space located in Myrtle Beach. 20-30 office suites that can be rented out by the hour, day, week or month. The business structure is simular to that of a gym membership. All of the infrastructure is provided as part the membership. The space is marketed to the work from home types, freelancers and self employed. The space is also ment to serve as an incubator space for all creative types. A place to share, grow and explore new business endeavors.
Theory behind the name: Hub as in a place of congregation.  MYR is the short code for Myrtle Beach. The identity is ment to be able to expand to other cities in which the cities short code can be replaced. The word HUB can and should be able to stand on its own.



Social Slice
An application that let’s ad agencies build dynamic advertising solutions based on social media feeds. It is basically an online ad builder tool that lets users import graphics into a template based service. Based on the users Social Media streams (twitter/facebook), the ad is built dynamically to stay up-to-date in connection with their media post.
Theory behind name: Social as in “social media.” Slice as in different slices of the ad. Ties in slice of pie or pizza. The company wants to go with some sort of food metaphor.



Project Requirements:

  •  Vector Based Logo
  • Black & White
  • Grey Scale
  • Color
  • Color Palette Defined –   CMYK,   RGB,   Pantone Colors
  • Tag Line Font Usage (If needed)
  •  PDF
  •  EPS (Fonts Converted To Out Lines)
  • Web Based   PNG with No Background

(Remember when your turn it in, you are presenting it to your client. Presentation is key.)



Please Read   Smashing Magazine‘s Article: Vital Tips For Effective Logo Design

23

08 2011