Tall Tales & Falsehoods

Brochure can come in various shapes and sizes, colors and paper stocks. For this assignment I want you to tell the client what and how you would like the brochure printed. (Ie what paper stock, what size and what types of folds.) The main prerequisite from the clients point of view is that the brochure be printed as a two color job.

You can choose one of the following non-profits to work with.

Non-Profits:

Grand Strand Humane Society – Clinical Services Brochure

Boys & Girls Club of The Grand Strand - How to become involved

Waccamaw Riverkeepers – About the foundation / how to become a member

Do the research and email me with the one you want to work with. Then take a look at a few samples below to get your creativity flowing.

Design Specs:

Color: 2/2

Size: Designer Define

Folds: Designer Define

Paper Stock: Designer Define

A printed mock-up will be needed for turn-in for ARV163. It can be done on a scaled version if needed. Please upload a completed PDF to D2L Dropbox for ARV261. Creativity and forethought will be heavily graded.

Brochure can come in various shapes and sizes, colors and paper stocks. For this assignment I want you to tell the client what and how you would like the brochure printed. (Ie what paper stock, what size and what types of folds.) The main prerequisite from the clients point of view is that the brochure be printed as a two color job.

Client:

Conway, South Carolina

Objective:

To promote downtown.

Headline and Concept:

Everything Old…Is new in Conway

Ideas for Body Copy For Brochure:

Welcome to downtown Conway! We invite you to explore our community and discover its charm and beauty.

Things to do in Downtown Conway…
Eclectic and Unique Shops
Fine Dining, bistros and cafes
Buy a bottle of wine from and/or tour a local vineyard
Scenic, narrated river tours
Conway Marina and the Riverwalk
Riverfront park with playground, picnic tables and swings
Historic sites listed in the National Register of Historic Places
Bed & Breakfast
Historic Main Street Theatre (check dates for plays)

Special Events…
Downtown Conway Farmers Market
Conway Crawl
Create! Conway First Saturday Art Walk
Brown Bag Lunchtime Concerts
Live Oak Art & Music Festival
Ghost Walk Ghost Talk Tour
A Rivertown Christmas Celebration
Conway Christmas Parade
Quilt Fest
Rivertown Music and Arts Festival
Bluegrass on the Waccamaw
Riverfest

Explore Conway…
Bike Trails
Blue Trails
Historic Oak Trees

Art Specs:

Brochure

Size: 8.5 x 11 or other

Colors: 2/2

Stock: Recommendations

Folds: Recomendations

Due: Oct. 13, 2010

Key Points:

• Brochure Assignment
• Folds

Assignment:

Now that you are familiar with your non-profit I want you to develop 2 brochures that tie in your poster design along with the needs of your organization. This project will utilize all of the notes taken about your organization and displayed with a central concept. The brochures should go in-depth with the who, what when, where and/or why of the organization.

Design Specs:

Final Size #1 Flat: 8.5×11 or 9×12 (Remeber this is just a guide line if your creative juices take you in another direction talk with me and we will see what we can come up with.)

Final Size #2 Flat: 4×9 (I would recommend doing this size for your two color job.)

Fold: Depends on what information you convey. Suggest to the client what you thin will work best and why.

Color: 4/4 and a 2/2 In today’s digital print world two color jobs are seen less and less. However you need to know how to set-up a two color job properly.

Paper Stock: You will be required to suggest a suitable paper stock for your client.

Due Date: October 13, 2009

Remember that presentation is key!

Folds:

There are all types of folds that you can do with a brochure. While most stick to the traditional “Z” fold or Tri-fold, the possibilities are endless. Download the PDF of different folds provided by www.bradenprint.com here.

Check out this “Roll” Fold!