It has been a pleasure teaching you all this semester. I hope you have learned as much from me as I have from you. For you Final Exam please answer the following question and email your answer along with your full name and email address to me. If you have any questions please feel free to contact me at anytime. I will have your final grades posted on the D2L as soon as possible.
1) What are the 5 principals of design and in your own words please explain how each one affects the overall design piece.
Today for class we will be meeting at 803 Labs, iNC. and then venturing over to Sheriar Press to get an in-depth view of how advertising and printing agency’s work. Class will meet at the 803 Labs, iNC. office at 11:30 for a 45 min session and then proceed over to Sheriar for another 45 min session.
Is there such thing as a good online ad? It really depends how how you want to look at online advertising. From a graphics point of view it is extremely difficult to capture audience attention. However through creative programing skills one has an advantage to make what used to be a “flat” ad into an engaging interacting ad.
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser’s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences’ response.
E-mail advertising – Generate leads/sales through direct contact through “opt-in” email advertising.
Affiliate marketing – Business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowdsourcing.
Contextual advertising – Ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown.
Balance – Equalizing the weight of one side of a vertical axis with the weight of the opposite side. Symmetry / Asymmetry / Optical
Proportion – Relationship between one element in a layout to the entirety of the layout’s space. Optical Center
Sequence – Understand how the human eye processes messages.
Emphasis – Giving a single graphic element within a page or layout visual significance.
Unity – Overall cohesion and collection of a layout’s parts and how they relate to the design as a whole.
Basic Advertising Elements:
Art – Must possess the concept as well as be visually arresting, employ correct angles and structure the composition
Headline – Most important graphic element in an advertisement. It ties the artwork and copy together and hooks the audience. Research / Creativity / Strategy / Intuition / Honesty / Inspiration
Copy – The guts of your design. Copy should entertain, inform and motivate.
Logotype – Brand awareness / Reinforce Identity
The Volkswagen, “Think Small“, was created by Doyle Dane Bernbach, 1959. It has often been mimicked.
Wow, you sure are smart – Where did you learn it all? EDUCATION
The Daily Grind. EMPLOYMENT
The SKILLS that pay the bills.
Are you still INTERESTED?
Things To Remember
When building your resume there are a few things you need to make sure you remember. It is up to you to make sure your creativity ability shines through so make sure you do it with basic design principals in mind.
Creativity with caution.
One page is all you need.
Keep it simple.
It has to be perfect.
Kill a tree, make it printable.
Link it like Zelda.
Update it, like it’s going out of style.
Before one can break the rules, one has to know the rules.
The Turn the Tide campaign was developed at Clemenger Proximity, Sydney, by creative director Glenn Chandler, copywriters Daniel Fryer and Neil Harris, art director Darren Martin.
Filming was shot by director Bruce Allan via Flying Fish, with editor Joe Morris. Sound was designed by Andrew Stevenson at Pitchfork.
