From idea to execution, design must be supported by rational reasons.
- Format & Orientation
- Grid Systems
- Eye Movement
- Theme & Motif
Format – Shape, size and general makeup of design.
Orientation – Point of view determined by the designer to relate visually to a design.
Grid systems – Used to organize design elements to create visual appeal using alignments and intersecting points.
Eye movement – A rhythmic loop that takes the eye on a journey throughout a composition by the use of design details and psychology.
Theme – Subject or topic being presented. The quality or character of a represented idea.
Motif – Concept related to theme. The inherent pattern or arrangement of the overall image.