Golden Age of Advertising and your Creative Process
Most feel as if the 50′s through the early 70′s constitue the Golden Age of Advertising. While I will have to agree with that assumption the real question remains as to why.
- Shift focas to the brand not the product
- Long running campaigns that were consistant over multiple years
- Turned traditional thinking on its head.
- Designs started to use asymmetrical layouts, white space and less copy.
However no matter what changes something still remain the same. You have to define a creative process that works for you.
- Research
- Brainstorm
- Sketch
- Reference Materials
- Know your talents
- Know who to turn to
- Convince yourself
- Convince your client
- Execute
- Maintain for the life of the brand
- Ask Did it work? Why? Why Not? Start over.
Take heed to the following statement:
“To break the rules, one must fist know the rules.”
