For your next project we are going to be working on packaging. I wanted you to go ahead and get a start on your ideas. Above you will find a variety of inspirational packaging design to get your creative juices flowing. I want you to choose a category of either Beer Labels/Packaging, Wine Labels/Packaging, Other Beverage Labels/Packaging, Baby Food Packaging or Beauty Product Labels. For the final product we are going to need a working sample of your packaging. This will be due on March 7th, you will have lots to do and explore before then.

For the longest time I have been contemplating a blog post of what and how I think about photography/photographers. I am very critical about the subject that its hard to hold in my distaste when somebody tell me they are one. However the reason why I haven’t written about it was due to the fact that I couldn’t figure out how to be critical without damaging. I have many students who read this and I don’t want to smash dreams with the punch of keyboard. So instead of me doing it I came across this good article by a photographer that helps put the world of photography into perspective for new budding wannabes.

Its a positive spin on how to become better at what you do. While it is not the post that I feel I want to write, it is a good start to get “photographers” asking the right questions.

Photographers: Chances Are, You Suck

It used to be that millions of Americans sat glued to their TV screens to watch the biggest game of the year. Over time that game lost a little of its luster, but it also gained some pizzaz. The pizzaz came in the form of entertainment. This entertainment wasn’t the half time show or the football commentators. In came in the form of million dollar ad spots. These ad spots drew in a new type of crowd that stuck around to see what stroke of genius came up next in the ad rotation. Ads are big business, some are winners and even a few are losers, but the air of mystery always remanded the same.

This year the dynamic has shifted. Many viewers now have the option of bypassing the game all together and still have the ability to carry on conversation around the water cooler the next day. But it has shifted even beyond being able to catch the ads online during the big game. Now many of the advertisers are releasing their million dollar ad spots online before the game. In hopes to gain new followers, create a buzz and to even test the waters brands are are pushing the dynamics of how we consume the pizzaz of the big game.

Advertising Age has a list of all the ads that have already been released, a list that is constantly being updated. By next class I want you to watch the ads of the Super Bowl and comment below on your favorite telling in detail why you think the ad was effective in its brand positioning. Let’s also take a look back at some previous Super Bowl Ad winners and losers.

For your next project I want you to design a film fest poster for the Myrtle Beach International Film Fest. (More info can be found here and on their facebook page) This can be done in any manor that you wish as long as you tap into your creativity and that the poster can be duplicated. Main elements should include the location of the fest (can be as simple as Myrtle Beach, SC) when the fest takes place and how to find out more information.This will be due Feb 8 by midnight.

Below is a few examples of different takes on promoting film fest through the use of the poster.

We are now entering the third week of the design process. As you can tell sometimes it goes smooth and you get all the answers that you need and sometimes it does not. Based on the feedback that you have gotten it is now time to start to plan out your work schedule. I have some basic dates for you and you get to fill in the rest.

Lets take a look shall we.
Jan. 31 – Design brief due
Feb. 7 – Meeting with IT group to discuss both website and mobile applications. Need strong definition on how to tie in project with a database function.
Feb. 14 – Identity due. Mock-ups of websites functionality along with layout and flow of website.You will meet up with your IT groups for a presentation. This will be in Room 315

As you can tell it will become hectic really quick. I hate the fact that we are developing an identity at the same time as mocking up the website but that is the way the cards are dealt. I am sure you can pull it all together.

In the design world we get to explore with unique ways of expressing message and meaning. What one comes up with is not the same as someone else. By being able to look at a situation and come up with multiple solutions we are able to clearly identify new ways of expressing thought. In doing so we open design up to a wider audience with differently cultural takes on the same subject. However one has to be careful not to over simplify the thought process and send out the wrong message.

Sometimes it is imperative to tell a story through any and all means. A story can envoke emotion. Emotion can sway audience members to feel or act in certain ways. In most cases this is a positive thing within an advertising enviroment.

Assignment:

In 10 slides I want you to tell me a story. Choose one of the following “thoughts” to illustrate through various means. You may choose to combine many different mediums in order to achieve your goal. Sound, still photos, typography, and video should be explored in order to achieve your goal.

• Final
• Empty
• Unity
• Listening
• Hate

The project is Due Jan. 25th by 11:55pm in the 10 ways drop box.

Fotoshop by Adobé from Jesse Rosten on Vimeo.

• Talbot, Catherine
• Teer, Arielle
  
• Thornton, Heather
  
• Wasula, Jason
  
• Bryan, Marian
  
• Piver, Lindsey
  

Choose one of the following:

1) Surf, Skate, Music, Culture
Local start-up has some bold ideas and an even bolder vision. Develop an identity that reflects that vision. A two to tree color logo design is needed.

Surf Skate Music Culture’s (SSMC) main goal is to generate a stronger heart beat for the surf, skate, music, and the cultural arts scenes. SSMC is made of several different talents such as producers, editors, artist, surfers, and skaters. We are here to support the artist of this era. It is also our goal to give artists, musicians, surfers, and skaters another outlet to express themselves. We support the local scenes.

Surf Skate Music Culture was formed in October 2010 and formed an official L.L.C in November of the same year. Surf Skate Music Culture has become a way of life for many as for it is forged from the four things that define our personalities and characters. This is the secret to how you stay young at heart. Take time and examine the lyrics in the songs. Examine the images and graphics and you will notice the mathematical efforts in the vectors in which we work to design. Deep inside you know this is how you feel. We know this because it’s our culture and it’s your culture.

Facebook

YouTube

2) Santa’s Selection
Local candy company wants to develop a line of candy that encompass the holiday sprit. They want an identity for a line of candy that Santa himself would be proud of. Santa has masterfully picked a few varieties of candy such as Peppermint Kisses and Candy Cane Chocolate and wants to brand them under “Santa’s Selection.”

Develop an identity design that is limited to three pantone colors (Red, Green, White) and reflects the holiday spirit.