Tall Tales & Falsehoods

This is a test post for Kaltura Video solution for HGTC.

Dan Mayer over at Smashing Magazine has done a fine job at going into detail the five principles for choosing and using type faces. It is important to remember that typography isn’t about being flashy, but rather knowing how and why to use certain fonts and there interaction with the overall design piece.

Five Principles for Choosing and Using Typefaces

1. Dress For The Occasion
2. Know Your Families: Grouping Fonts

- Geometric Sans
- Humanist Sans
- Old Style
- Transitional and Modern
- Slab Serifs

3. The Principle of Decisive Contrast
4. A Little Can Go a Long Way
5. ‘There Are No Rules’

Swing over to the article to find out more.

1) Digital portfolio of all of your work that has been corrected

2) 1 Report of your favorite campaign covering the following:

• Name of campaign
• Agency that created campaign
• It’s significance in the design world
• Why it is/was successful
• How it relates to you
• Examples of the campaign (try and use different media)