A closer look at book jacket designer Chip Kidd

While brainstorming ideas for books for your book jacket design, a great article popped up in my RSS feed. This timely article ties in many of the aspects of what we went over in class from understanding your ideas and core audience to finding that one key idea that conveys the book without giving anything away. It also challenges the idea of who’s job it is to market the book. Please read the following article for better insight in the the world of Chip Kidd.

Smashing Magazine’s article “Beautiful Covers: An Interview With Chip Kidd”