Tall Tales & Falsehoods

While some say that traditional book printing is fading out other feel as if there will always be a need for print. Whatever the case may be there will always be “The Classics,” books we hold dear to our heart and have withstood the test of time as great example of literature.

Book jacket design may be called something else in the near future but the principals of design remain the same.

• Identify the main elements in the story
• Communicate the overall theme or mood of the work
• Entice the reader

Choose one of the following novels (hopefully you have read a least one of them) and redesign the book jacket. You may want to purchase a hard bound book to use for the actually jacket to fit for your portfolio. Please include author notes and story description, barcode and publisher information within your design.

Book jacket design tends to reinvent itself ever few years so I expect you to do the same.

1. Ray Bradbury, “Fahrenheit 451″
2. Aldous Huxley, “Brave New World”
3. George Orwell, “Animal Farm”
4. J.D. Salinger, “The Catcher In The Rye”
5. F. Scott Fitzgerald, “The Great Gatsby”
6. Jon Krakuer, “Into The Wild”
7. John Steinbeck, “The Grapes Of Wrath”
8. George Orwell, “1984″
9. William Golding, “Lord Of The Flies”

Today we look at the finer details of a project – following and understanding directions. When you have to deal with clients on a daily basis, it is essential to be able to clearly and concisely relate project details, goals and objectives.

You project is to email me with the directions on how to make a peanut butter and jelly sandwich!

Coastal Uncorked posters have been turned in and as we wait to see the unveiling of this years poster for the event I thought we could take a look at some of the HGTC student work. Below is a small sampling of the posters that the AVR262 Advertising class did.

In today’s graphic world is fun to watch a trends develop, rise to a certain status and slowly die out. Right now a small design trend seems to be vintage minimalism.

http://www.taviscoburn.com/

http://www.2046design.com/

http://simoncpage.co.uk/blog/

http://www.exergian.com/

Assignment:

Choose one of the following movies and develop a movie poster based on the principals of vintage minimalism.

1. American Beauty
2. Indiana Jones & The Temple Of Doom
3. Monsters INC.
4. Anchor Man
5. Die Hard

Size: 24×36

Due Date: March 9, 2010

File Type: PDF

Grade: You will be graded on your idea (75%) and your execution (25%).

Let’s take a close look at what some of you did for the project!

Today is a work day, so get cracking!

Personal Favs:

• VW PunchDub
• Kia’s 2010 Big Game

Almost But Missing Something:

• Taco Bell It Rocks, It Rocks
• Voice Box

Totally Missed The Mark:

• Men Without Pants
• Boost Mobile Shuffle

To help you draw on some inspiration I have complied a few images of some really good wine label design. See what fits you taste buds.

Project: Develop a series of wine labels for three different types of wine.

Color: Full

Presentation: Full mock up on wine bottles, portfolio quality.

Due Date: Rough Comps 2/9/10, Final Presentation 2/18/10

Millions are spent of air time so let’s take a look at who’s spot sores in the red zone.

10) Doritos Free Doritos

9) Coke Balloon Fight 2008

Master Lock Shot Lock (1974)

7) Budweiser Respect (2002)

6) Reebok Terry Tate Office Linebacker

5) What’s Up? Budweiser Commercial

4) Budweiser Frogs Commercial

3) McDonald’s Bird vs. Jordan Showdown

2) Coke’s Mean Joe Green A Coke and A Smile

1) Apple’s 1984