ARV261 – Week Eight Day 16 – Email Marketing
Key Points:
- In conjunction with
- Know How
In Conjunction With:
- Email campaigns work best when they work in conjunction with an overall marketing campaign.
- Piggyback on other forms of marketing as well as stay consistent to achieve a greater return.
- Email campaigns are trackable.
- Work with forms and polls to achieve feedback from your targeted audience in order to deliver better information.
Coding Your HTML Emails: Fundamental Principles
- Keep it simple
- Images should be posted on your publicly accessible web server.
- TABLES not CSS are your Friend!
- Don’t code your emails too wide. 600px Max.
- Webmail services are tricky.
- Think like a spam filter.
- 99% of your CSS won’t work (see #3).
Further information can be found at MailChimp.
Email Marketing Services
