Tall Tales & Falsehoods

Welcome To ARV 261 For Horry Georgetown Technical College.

I am going to be your professor for the next 16 weeks. During that time I hope to introduce you to the field of advertising as it pertains to graphic design and communications. It is a very exciting fast paced world. A world that for some of you may be a rude awaking. Between quick turn arounds, crazy deadlines, and pushy clients the world of advertising is both nerve racking and rewarding.

We live in very interesting times. The world of advertising is changing as we are sitting here. New rules are being written, standards are changing and even the tools in which we use are being upgraded. To be successful you are going to have to take on a lot of responsibility yourself. The goal of the course is to introduce you to advertising and its principals. By understanding how and why advertising works you will become a better designer.

Remember you are on a two year crash course into design communications. During that time you will be inundated with many theories and practices. But like I said before these are always changing. In order to stay ahead of the curve you must take on much responsibility yourself.  We will build upon the knowledge bestowed upon you in previous classes – however, you may find the need to focus some of your extra time on learning/taking tutorials on some of the programs in which we will be discussing.

Once you enter into the workforce you will not only be surrounded by your fellow classmates but also students from four year colleges, ad prep schools, specialized portfolio schools, freelancers and ad executives looking for a new job. If this doesn’t frighten you, it should.  The job market is shrinking so you will have to arm yourself with as many tools as you can to have a leg up on the competition. I am here to help out in any way that I can. However I am just one man and this is just one class. I can show you many tools, but it going to be up to you to figure out how to master them.