Tall Tales & Falsehoods

Hi-Fi from bante on Vimeo.

Check out these great Jazz covers!

Function Of Type

1. Reader-friendly (Easy To Read)

2. Prioritize & Emphasize Important Information

3. Establish Coherent Harmony Amount Elements of Design

4. Attract & Hold Audience

5. Create & Establish Recognition

“The type should reflect the tone, attitude and personality of the communication.”

“Type should be selected and arranged to achieve maximum readability.”

Homework: Please read Chapter 3 in your book. It has great information about the history of type and terminology that everyone should know.

** Exactly one week left before your first assignment is due to the client. You should be well into your design process by now. Remember you want to “WOW” the client next Thursday.

To be a good designer, you need to surround yourself with good design.

Tron vs. Saul Bass from Hexagonall on Vimeo.

By looking at various examples of logos we can see a few different things that make logos effective.

As you can see in the above gallery, styles will emerge depending on your design capability. By defining your design style, and doing your research you are able to evolve a logo way beyond its visual appeal. Try to add multiple layers to your logo and identity design.

My friend Adam Boozer of Jewell & Ginnie just completed a video shoot for Verizon Wireless. In the clip we find out why keeping up-to-date with mobile technology is imperative in the design world. This well produced clip shows how the production designer of the Victoria Secret runway show communicates with art and creative directors across the county.

Verizon Wireless – White Bay Victoria Secret Shoot from Jewell&Ginnie on Vimeo.

5 Principles Of Effective Logo Design

1. Simple
2. Memorable
3. Timeless
4. Versatile
5. Appropriate

Clients

1) Logo for an old school paper zine named BOX OF ROCKS Subtitle: “The dumb zine for smart people”

Standard mini-comic size, single sheet folded in half at 5.5″ X 8.5″ . Basic logo to work in that form factor in kind of a square shape for a masthead, and also laid out horizontally so it could be a banner header across a web page.

2) Comic Book Noise

A comic book podcast, part of The Deliberate Noise family. Web and print friendly. Mainly horizontal.

3) Social Media Edge

Talk show about social media, new media, online marketing, search engine optimization, tips-tricks-tweaks-tools and more.

4) Turnip Books / Review A Week

Spencer D. Williams (aka Devil Turnip) has two new upstart business. Review a week is a weekly live steaming video game review site, while Turnip Books is a used book store. A stylized turnip on top of a book? Turnips and books in any configuration. Must complete both of these for grade.

Project Requirements:

• Vector Based Logo
• Black & White
• Grey Scale
• Color
• Color Palette Defined –  CMYK,  RGB,  Pantone Colors
• Tag Line Font Usage (If needed)
• PDF
• EPS (Fonts Converted To Out Lines)
• Web Based  PNG with No Background

(Remember when your turn it in, you are presenting it to your client. Presentation is key.)

Please Read  Smashing Magazine‘s Article: Vital Tips For Effective Logo Design

Homework Assignment – Please choose one designer below and email me five key bits of information about them (ie. What did they create, what is there design process, where did they work, what was their inspiration etc.)

• Saul Bass
• Herb Lublain
• Paul Rand
• Milton Glaser
• Jim Schindler
• Raymond Loewy
• Ivan Chermayeff

The end of the term at HGTC has come and gone. A look back on my first year teaching at HGTC has gained me much perspective into higher edu. One thing that I took away from my two terms teaching at HGTC was a connection I felt towards the students. I have never been to attached to anything, but through teaching I had a sense of pride in my students. I wouldn’t say it was so much to the individuals, but more to their success. Seeing my students win advertising awards, Best Of Show awards and shine upon other marketing professionals, really had an impact to the way I looked at teaching.

Now that my students have be released into the wild I can’t help but to wonder if there success will continue. It is a tuff job market out there and they will be competing against students and individuals that have much more experience and schooling.  I hope that some of the knowledge that I bestowed upon them sets them apart and makes them better candidates.

I wish you all the best of luck.

Now your chance to shine! Showcase your design skills in the 2010 Coastal Uncorked Poster Competition.

The poster is due Friday afternoon, February 26. Entries must be hand-delivered to The Brandon Agency or the Franklin G. Burroughs- Simeon B. Chapin during normal business hours by February 26. For more information about the contest please check out COASTAL UNCORKED.

It has been a pleasure teaching you all this semester. I hope you have learned as much from me as I have from you. For you Final Exam please answer the following question and email your answer along with your full name and email address to me. If you have any questions please feel free to contact me at anytime. I will have your final grades posted on the D2L as soon as possible.

1) What are the 5 principals of design and in your own words please explain how each one affects the overall design piece.

Don’t forget to Hang Tough…

Key Points:

• Hidden messages within logos & ads

Landmine awareness campaign by Publisis Mojo.

Today for class we will be meeting at 803 Labs, iNC. and then venturing over to Sheriar Press to get an in-depth view of how advertising and printing agency’s work. Class will meet at the 803 Labs, iNC. office at 11:30 for a 45 min session and then proceed over to Sheriar for another 45 min session.

803 Labs, iNC.

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Sheriar Press

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